Nodifi has announced three new additions to its digital experience and web development team, a decision the asset finance and personal loan services provider attributes to its digital strategy and soon to launch digital products.

Michael Dyrynda, Technical Lead, Nyssa Lambert, Performance Marketing Manager and Hailey Pham, Marketing & UX Specialist, have all been appointed in recent weeks.

The new appointments will play pivotal roles in the development and roll out of Nodifi CX – a digital solution that will enable mortgage brokers to scale their digital asset finance operations.

Future developments are also scheduled, with a key focus on enhancing its digital and lead generation offering to the mortgage broker industry.

Nodifi chief executive officer, Tom Caesar, claims that changing consumer behaviour and a gap in the market are the perfect storm for its digital heavy approach.

Mr Caesar, commented: “It should come as no surprise that consumer behaviour has evolved to rely heavily on seamless digital experiences, something that has been expedited over the last 12-24 months.

“We’ve seen other industries adapt to the changing behaviours, however, the asset finance space has been largely left untapped which provides pain points for consumers.

“Our focus is around reducing those pain points by deploying suitable digital solutions and providing mortgage brokers with access to these products which would otherwise be out of reach for the average broker.

“Nodifi CX is one such solution in the pipeline that will achieve this – a solution that in its purest form, allows consumers to complete a digital asset finance or personal loan application, on a broker’s website.

“It’s about making finance more accessible for consumers, whilst allowing mortgage brokers to capitalise on the latest digital technologies to service their growing customer demands.”

The fintech is also poised to launch further digital solutions including lead generation and hyperlocal marketing.

Nodifi recently announced the appointment of a new business development manager in Western Australia, Peter Fullwood, to meet the increasing demand for its products and services in the west.

Subscribe to newsletter.

The latest asset finance news and resources.