The new branding coincides with the upcoming launch of its new platform, which it claims will provide brokers the flexibility to use the platform as a software only solution.
Nodifi says the new branding reflects the team’s personable approach to business, whilst showcasing its partner-centric solutions and tech-heavy inventory.
Alex Ventura, head of marketing, commented: “Over the years Nodifi has demonstrated its value to partners and the wider industry, with a key focus to grow partner revenue and streamline processes.
“The new branding highlights the underlying foundation of what makes Nodifi – the faces behind the brand, the partner community and the strategic collaborations that have taken the business from its humble beginnings, to becoming a key partner among the broker and dealer sectors.
“This is in addition to the driving technology behind Nodifi’s asset finance solutions – It’s about how we achieve more together.”
Tom Caesar, chief executive officer, continued: “We understand the relationship between aggregator and partner is far more than just an asset finance service provider – our approach is a holistic one that caters to all aspects of their business operations.”
Nodifi says the new branding will pave the way for above the line advertising, with the fintech’s new tagline “more together” to feature heavily in upcoming campaigns.
As for the Nodifi new platform, the fintech states the platform is in beta testing with a group of 25 brokers, with a national release scheduled in the coming weeks.
More to come.