With a wealth of settlement data, we take a look at key insights on vehicle sales trends, broken down by demographics. Single, married or de facto, plus age, gender and state.

For a quick snapshot, the data below correlates to purchases based on settled deals for consumer vehicles over the last 24 months.

Top Sellers in Brief

Single Married / De Facto
Male (18 – 39) 2013 Toyota HiLux 2019 Ford Ranger
Male (40+) 2019 Ford Ranger 2019 Ford Ranger
Female (18 – 39)   2019 Mazda3 2020 Toyota LandCruiser
Female (40+) 2019 Mitsubishi ASX   2019 Toyota LandCruiser  

Takeaways:

  • The Ford Ranger is closing the gap between its top-selling rival, the Toyota HiLux
  • Married women are spending big in the SUV market
  • Utes and SUVs remain the top sellers
  • Despite closing, Holdens are still selling
  • Married / de facto males and females finance the largest amounts (volume and NAF)

Specific Demographics

Male – Single

Age 18 – 39

Top 3 Vehicles (in order)
Toyota HiLux
Ford Ranger
Holden Commodore

Top 3 Brands (in order)
Toyota
Holden
Ford

Year of Manufacture (in order)
2013
2014
2016

Age 40+

Top 3 Vehicles (in order)
Ford Ranger
Nissan Navara
Holden Commodore / Toyota LandCruiser (equal)

Top 3 Brands (in order)
Toyota
Ford
Holden

Year of Manufacture (in order)
2019
2020
2014

Female – Single

Age 18 – 39

Top 3 Vehicles
Mazda3
Hyundai i30
Holden Commodore

Top 3 Brands
Toyota
Holden
Hyundai

Year of Manufacture
2019
2020
2016

Age 40+

Top 3 Vehicles
Mitsubishi ASX
Hyundai i30
Toyota Corolla

Top 3 Brands
Toyota
Holden
Hyundai

Year of Manufacture
2019
2020
2015

Male – Defacto / No Dependants

Age 18 – 39

Top 3 Vehicles
Ford Ranger
Toyota HiLux
Nissan Navara

Top 3 Brands
Toyota
Ford
Nissan

Year of Manufacture
2020
2016
2014

Age 40+

Top 3 Vehicles
Ford Ranger
Toyota LandCruiser / HiLux / Mitsubishi Triton (equal)
Nissan Navara

Top 3 Brands
Toyota
Ford
Mitsubishi

Year of Manufacture
2019
2020
2015

Female – Defacto / No Dependants

Age 18 – 39

Top 3 Vehicles
Toyota LandCruiser
Ford Ranger
Mitsubishi ASX

Top 3 Brands
Toyota
Nissan
Mitsubishi

Year of Manufacture
2019
2020
2012

Age 40+

Top 3 Vehicles
Mazda3 / Mitsubishi Triton (equal)
Nissan Navara
Holden Commodore

Top 3 Brands
Toyota
Nissan
Mazda

Year of Manufacture
2019
2020
2016

Male – Married with Dependants

Age 18 – 39

Top 3 Vehicles
Ford Ranger
Toyota HiLux
Mitsubishi Triton

Top 3 Brands
Toyota
Ford
Mazda

Year of Manufacture
2019
2020
2018

Age 40+

Top 3 Vehicles
Ford Ranger
Toyota LandCruiser
Toyota HiLux

Top 3 Brands
Toyota
Ford
Mazda

Year of Manufacture
2019
2020
2018

Female – Married with Dependants

Age 18 – 39

Top 3 Vehicles
Toyota LandCruiser
Ford Ranger
Mitsubishi ASX

Top 3 Brands
Toyota
Ford
Mazda / Hyundai (equal)

Year of Manufacture
2020
2019
2017

Age 40+

Top 3 Vehicles
Ford Ranger
Mitsubishi Triton
Kia Cerato

Top 3 Brands
Toyota
Mitsubishi
Mazda

Year of Manufacture
2019
2020
2018

Top Sellers (by state)

NSW/ACT – Ford Ranger
QLD – Toyota HiLux
VIC – Ford Ranger
SA – Ford Ranger
WA – Toyota LandCruiser
NT – Toyota HiLux
TAS – Nissan Navara

Highest buyer groups per year of manufacture

2012-14
Single males with dependants (ages 18 – 29)

2015-17
Single males with dependants (ages 30 – 49)

2018-20
Males married / de facto with dependants (age 50+)

Additional Statistics

Highest-selling year of manufacture (total)
2019
2020
2018

Most borrowed (volume)
Males married / de facto in NSW (ages 40 – 49)

Most borrowed (NAF)
Females married / de facto in NSW and WA with dependants (ages 30 – 39)

Top selling vehicles (2019 – 2020 year of manufacture)
Toyota LandCruiser (Price range: $100,000 – $120,000)
Ford Ranger (Price range: $45,000 – $55,000)
Audi Q7 (Price range: $110,000 – $130,000)

In Summary

Australians love utes and SUVs. In fact, the category made up 51.7% of all vehicles sales in 2020. Clearly, the trend isn’t fading.

Utes and SUVs offer work / cargo ability, high passenger transport and off-road capability.

Both males and females from double-income households recorded the largest amounts borrowed and higher volume.

Single females below the age of 30 are opting for economical, fuel efficient vehicles whereas single males in the same age bracket are opting for more powerful but older vehicles.

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