With a wealth of settlement data, we take a look at key insights on vehicle sales trends, broken down by demographics. Single, married or de facto, plus age, gender and state.
For a quick snapshot, the data below correlates to purchases based on settled deals for consumer vehicles over the last 24 months.
Top Sellers in Brief
| Single | Married / De Facto | |
| Male (18 – 39) | 2013 Toyota HiLux | 2019 Ford Ranger |
| Male (40+) | 2019 Ford Ranger | 2019 Ford Ranger |
| Female (18 – 39) | 2019 Mazda3 | 2020 Toyota LandCruiser |
| Female (40+) | 2019 Mitsubishi ASX | 2019 Toyota LandCruiser |
Takeaways:
- The Ford Ranger is closing the gap between its top-selling rival, the Toyota HiLux
- Married women are spending big in the SUV market
- Utes and SUVs remain the top sellers
- Despite closing, Holdens are still selling
- Married / de facto males and females finance the largest amounts (volume and NAF)
Specific Demographics
Male – Single
Age 18 – 39
Top 3 Vehicles (in order)
Toyota HiLux
Ford Ranger
Holden Commodore
Top 3 Brands (in order)
Toyota
Holden
Ford
Year of Manufacture (in order)
2013
2014
2016
Age 40+
Top 3 Vehicles (in order)
Ford Ranger
Nissan Navara
Holden Commodore / Toyota LandCruiser (equal)
Top 3 Brands (in order)
Toyota
Ford
Holden
Year of Manufacture (in order)
2019
2020
2014
Female – Single
Age 18 – 39
Top 3 Vehicles
Mazda3
Hyundai i30
Holden Commodore
Top 3 Brands
Toyota
Holden
Hyundai
Year of Manufacture
2019
2020
2016
Age 40+
Top 3 Vehicles
Mitsubishi ASX
Hyundai i30
Toyota Corolla
Top 3 Brands
Toyota
Holden
Hyundai
Year of Manufacture
2019
2020
2015
Male – Defacto / No Dependants
Age 18 – 39
Top 3 Vehicles
Ford Ranger
Toyota HiLux
Nissan Navara
Top 3 Brands
Toyota
Ford
Nissan
Year of Manufacture
2020
2016
2014
Age 40+
Top 3 Vehicles
Ford Ranger
Toyota LandCruiser / HiLux / Mitsubishi Triton (equal)
Nissan Navara
Top 3 Brands
Toyota
Ford
Mitsubishi
Year of Manufacture
2019
2020
2015
Female – Defacto / No Dependants
Age 18 – 39
Top 3 Vehicles
Toyota LandCruiser
Ford Ranger
Mitsubishi ASX
Top 3 Brands
Toyota
Nissan
Mitsubishi
Year of Manufacture
2019
2020
2012
Age 40+
Top 3 Vehicles
Mazda3 / Mitsubishi Triton (equal)
Nissan Navara
Holden Commodore
Top 3 Brands
Toyota
Nissan
Mazda
Year of Manufacture
2019
2020
2016
Male – Married with Dependants
Age 18 – 39
Top 3 Vehicles
Ford Ranger
Toyota HiLux
Mitsubishi Triton
Top 3 Brands
Toyota
Ford
Mazda
Year of Manufacture
2019
2020
2018
Age 40+
Top 3 Vehicles
Ford Ranger
Toyota LandCruiser
Toyota HiLux
Top 3 Brands
Toyota
Ford
Mazda
Year of Manufacture
2019
2020
2018
Female – Married with Dependants
Age 18 – 39
Top 3 Vehicles
Toyota LandCruiser
Ford Ranger
Mitsubishi ASX
Top 3 Brands
Toyota
Ford
Mazda / Hyundai (equal)
Year of Manufacture
2020
2019
2017
Age 40+
Top 3 Vehicles
Ford Ranger
Mitsubishi Triton
Kia Cerato
Top 3 Brands
Toyota
Mitsubishi
Mazda
Year of Manufacture
2019
2020
2018
Top Sellers (by state)
NSW/ACT – Ford Ranger
QLD – Toyota HiLux
VIC – Ford Ranger
SA – Ford Ranger
WA – Toyota LandCruiser
NT – Toyota HiLux
TAS – Nissan Navara
Highest buyer groups per year of manufacture
2012-14
Single males with dependants (ages 18 – 29)
2015-17
Single males with dependants (ages 30 – 49)
2018-20
Males married / de facto with dependants (age 50+)
Additional Statistics
Highest-selling year of manufacture (total)
2019
2020
2018
Most borrowed (volume)
Males married / de facto in NSW (ages 40 – 49)
Most borrowed (NAF)
Females married / de facto in NSW and WA with dependants (ages 30 – 39)
Top selling vehicles (2019 – 2020 year of manufacture)
Toyota LandCruiser (Price range: $100,000 – $120,000)
Ford Ranger (Price range: $45,000 – $55,000)
Audi Q7 (Price range: $110,000 – $130,000)
In Summary
Australians love utes and SUVs. In fact, the category made up 51.7% of all vehicles sales in 2020. Clearly, the trend isn’t fading.
Utes and SUVs offer work / cargo ability, high passenger transport and off-road capability.
Both males and females from double-income households recorded the largest amounts borrowed and higher volume.
Single females below the age of 30 are opting for economical, fuel efficient vehicles whereas single males in the same age bracket are opting for more powerful but older vehicles.
