11 Sep, 2020

5 Marketing Strategies for Modern-Day Brokers

Often, marketing and its importance can get buried under other things. Marketing is important in anyone’s book. But when it becomes either a luxury or a chore, it’s time to rethink...

Here are five great marketing strategies for modern-day brokers.

1: Blogging

Easy Part: Answering questions you deal with on a daily basis.
Hard Part: Keeping the blog posts fresh and consistent.

Sharing your knowledge and passion with a large audience is a great idea to get your name out there. Blog posts (just like this one) can be a pleasure to create and a huge help to read. You can post them on your own website or submit them as a guest to other sites within your industry. Not sure how to get started? Think about the common questions your clients ask:

  • What’s a credit file and how do you get one?

  • How do you prepare for a home loan?

  • Are investment properties a good idea?

If you’re a broker, you’re likely able to answer the above as quickly as you read them. Share your expertise by blogging. You can add links to your own website if you post the article on someone else’s and of course, mention you or your business’s name and location. Ideally, you’ll be able to keep the blog posts coming - adding a new one each week or even every second week. That way you’ll stay fresh in potential clients’ minds.

2: Social Media

Easy Part: Creating accounts on social media platforms.
Hard Part: Creating eye-catching posts every week - or day.

Most brokers have social media accounts: Facebook, Linkedin, Twitter, Instagram and even TikTok or Snapchat - but are brokers (you) using them to their full potential?

Having a structured plan for when and what you post is a good idea. As an easy rule of thumb, the best times to post include early in the morning, lunchtime and in the evening. You might decide on an informative post on Mondays and a humorous one on Fridays for example.

If you’re struggling to make your posts eye-catching, consider using an online graphic design program. There are many options (free ones too) which allow users to quickly and easily create images with text matched to a target audience. 

3: Your Own Website

Easy Part: Getting an idea of what information you’d like your website to contain and offer.
Hard Part: Getting started and finding the time.

When you think about how you find info about a desired business/service, online is generally the first point of action. With that in mind, it’s easy to understand why having a website is so important.

There is a range of options that enable brokers to build and launch their own website, including platforms such as WordPress and Squarespace. However, keep in mind that patience, time and a little tech know-how are required to get the desired result.

Once you’re set-up, you’ll be able to invite visitors to sign up for a newsletter or quote by leaving their details - adding to your leads base.

Coupling your own website with the online graphic design programs mentioned above in Social Media may put more pressure on time-constrained brokers but the result is worth it. Plus, getting an understanding of how your online presence generates leads is beneficial to all businesses.

A little insider tip: Website design solutions are coming soon to Nodifi. So if the above sounds like a tall order, reach out to Nodifi.

4: Boost Your Online Presence

Easy Part: Getting set up on Google My Business.
Hard Part: Keeping up with reviews, comments and questions and your relevance in search results. 

Getting your name out there is a well-known winner when it comes to marketing. Google My Business (GMB) is your best friend when doing this. Using the GMB app makes things like your business appearing on Google Maps easy. You’ll be able to update contact information and operating times and allow people to leave and read reviews. Additionally, with an active review section, answering client questions shows you know your stuff.

Boosting your online presence won't happen overnight and it does take continuous input but it’s a definite step in the right direction. 

5: Share Your Skills and Expertise

Easy Part: Offering something that doesn’t require a lot of your time.
Hard Part: Making sure it’s of value to potential clients.

Clients (and the rest of us) love something for nothing. We’re not talking about a free sticker or pen, we mean something ‘valuable’. Examples for brokers include an in-depth consultation or free credit report. By offering ‘no obligation’ answers to predictable questions, new potential customers are more likely to give you a shot.

This can also work with customer retention. For example, you may advertise a ‘home loan health check’ for old clients with the hope of selling them refinance options. Establishing yourself as a valuable source of professional information is an excellent marketing strategy.

Conclusion

These marketing strategies can involve a large commitment of time and resources but there’s no need to do it all in one hit. Slowly building your strategies over time allows you to create quality, not quantity which is more beneficial to (potential) clients. Google search rankings are based on quality, accuracy and ‘who’s got the best content’ rather than ‘who’s got the most content’.

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